Associate AD/Marketing and Senior Woman Administrator
Army Director of Athletics Boo Corrigan announced Assistant Athletic Director for Marketing Stephanie Menio assumed the role of the department's Senior Woman Administrator in July 2013. Menio, an associate athletic director in her second year at West Point, took over the supervision of several sports and serve as the Academy's representative for the Patriot League Sport Management Committee and Committee on Athletic Administration among other duties.
"We are thrilled to have Stephanie join our executive staff and serve as our Senior Women's Administrator," Corrigan said of Menio. "She is an incredibly bright and hard working colleague who will always keep our mission here at West Point in the forefront of all we do."
In her elevated position, Menio will serve as the sport supervisor for volleyball, women's lacrosse, softball and rifle. In addition to the Student-Athlete Advisory Committee, Menio oversees Army's relationship with the Center for Enhanced Performance and the Aspire Relationship Management Group, outbound ticket sales and retention.
Menio began at West Point in August 2012 in the role of assistant athletic director for marketing, before being elevated to her current role. She oversees the marketing for football, hockey, lacrosse and men's and women's basketball, while assisting with the marketing efforts for the Army A Club, Army Sports Properties and the Aspire Relationship Management Group. In addition, Menio also contributes with game presentation, social and digital media efforts, graphic design, sales and revenue generation efforts.
Before arriving on the banks of the Hudson, Menio spent seven years as the coordinator of basketball operations at Notre Dame. During her tenure under the Golden Dome, she oversaw all aspects of marketing and promotions for the Fighting Irish women's basketball program, as well as serving as director of Notre Dame's women's basketball camps. She assisted in team travel, which included the team's 2009 European tour, supervised team community service projects and handled other administrative duties related to Notre Dame's nationally ranked recruiting efforts.
The Fighting Irish enjoyed an unprecedented growth in attendance during Menio's time in South Bend, Ind. They finished among the top 11 in the nation in average attendance each season during all seven seasons, including a No. 4 ranking in 2009-10 and No. 5 in 2010-11 and 2011-12. During the 2011-12 campaign, Notre Dame averaged 8,571 fans per game, which stood as a program record at the time. Menio also helped spark a 68 percent increase in that average spanning her Notre Dame tenure, while the Fighting Irish attracted 23 sellout crowds, an average of more than three per season, including 19 capacity crowds in her final three years alone.
Prior to her time at Notre Dame, Menio spent the 2004-05 season as a marketing associate in the athletics department at the University of Missouri where she focused on marketing and promotions for the Tiger women's basketball, volleyball, softball and gymnastics programs, as well assisting with group ticket sales and game management for football and men's basketball. The Missouri volleyball team landed 19th in the nation in attendance that season and gymnastics finished 15th in the country in attendance. The Tiger women's basketball program saw a 20 percent increase in season ticket sales and a 21 percent increase in attendance, while the softball team recorded the seven largest crowds in program history and increased attendance by 30 percent.
Before making a stop in Missouri, Menio spent the previous two years as a marketing assistant with the women's basketball program at the University of Pittsburgh. In conjunction with the debut of the new Petersen Events Center, Menio aided in the Panthers' 114 percent rise in attendance from 2002-04, including the first women's basketball sellout in school history.
Menio graduated from Pittsburgh in 2004 with a Bachelor of Science degree in business administration, and earned her Master of Science degree in integrated marketing communications from West Virginia University in 2009. Menio is a native of Wilkes-Barre, Pa., and currently resides in Nyack, N.Y.