Sept. 12, 2012
WEST POINT, N.Y. - Fans attending Michie Stadium this season will notice some dramatic changes in the form of sleek and crisp signage.
The Army Athletic Association partnered with Sport Graphics on a comprehensive branding and signage campaign that will improve fans' experience at the historic venue.
Beginning with a detailed measuring and planning meeting in April to a design and review stage and ending with a two-week-plus installation in September, the project included 493 signs.
Ranging in size from 18 inches to 87 feet, the campaign utilized Dibond with PSV overlay, Standoff Plex, vinyl and mesh and helped upgrade of the nation's top stadiums with a sleek new look.
"We're eager to show off the new improvements we have made to Michie Stadium," said Army Director of Athletics Boo Corrigan. "We've replaced the old signage celebrating the program's great achievements with new, more modern ones that really enhance the aesthetics. In addition, all the informational signs have been changed and are now better looking, as well as easier to understand. "
Sport Graphics, based in Indianapolis, provides branding, signage production, installation, and distribution for major projects and events across the country. The NCAA Championships, including the Final Fours, along with the NFL Super Bowl are Sport Graphics' signature events. Sport Graphics also provides a comprehensive variety of décor services for many colleges and universities around the country.
"Sport Graphics has been fortunate to work with numerous institutions over the years, but none with a greater sense of history and tradition than West Point," said Sport Graphics CEO/Owner Frank Hancock. "The embodiment of the brand and its benefit to fans is one of the most effective changes such a complex can make. Our nationally award winning design, production and installation teams took great pride in transforming the Michie Stadium in a manner that honors that tradition. "