June 26, 2013
WEST POINT, N.Y. - The Army Athletic Association and Army Sports Properties, its multimedia rights holder, announced a collaboration with Navy Federal Credit Union today.
The three-year marketing and sponsorship agreement marks a unique association between Army Sports Properties and Navy Federal Credit Union. Navy Federal will receive exposure through signage, website, promotion and branding opportunities and radio visibility on the Army Sports Network, including many affiliates on Army posts. Additional, Navy Federal will be the presenting sponsor of the Black Knights' digital suite of products.
Navy Federal Credit Union has a branch near the gates of the U.S. Military Academy for active duty soldiers, cadets, retirees and other members of the community in Highland Falls, N.Y.
"Our members are active duty and retired servicemen and women from every branch of the military and their families," said Navy Federal Senior Vice President, Marketing, Pat Schneck. "We're proud to be able to serve them in many ways - from being their financial partner to supporting them in their lives and communities. We look forward to our partnership with the Army Athletic Association and Black Knights' alumni and fans over the next year three years."
"We are very excited about the partnership with Navy Federal Credit Union," said Army Director of Athletics Boo Corrigan. "Our corporate partners are very important to the success of our program and Navy Federal's commitment to our Armed Forces made this a great match."
Army Sports Properties is a property of Learfield Sports which also oversees every aspect of the Army Sports Network, including securing talent and all radio affiliates. In addition to Army, Learfield Sports manages multimedia rights for more than 50 collegiate institutions and associations. It also titles the prestigious Learfield Sports Directors' Cup and provides exclusive sports programming to more than 1,100 radio stations throughout the country. To learn more about its 40-year history and complete collegiate portfolio, visit learfieldsports.com.
To learn more about Navy Federal Credit Union, including its locations, services and offerings, visiting navyfederal.org.